Merlin Magical Pass London Review (2026): Price, Attractions & Is It Worth It?

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If you’re planning a trip to London and looking for a way to visit several top attractions with a single ticket, you may have come across the Merlin Magical Pass London (also called the London Eye + 4 Attractions ticket).

This popular London multi-attraction pass bundles five of the capital’s most famous experiences into one ticket: the London Eye, Madame Tussauds, SEA LIFE London Aquarium, The London Dungeon, and Shrek’s Adventure! London.

Buying tickets for these attractions separately can quickly become expensive. The Merlin Pass combines them into a single booking, which simplifies your itinerary and reduce the total cost.

But is the Merlin Magical London Pass actually worth it?

In this detailed Merlin Pass London review, I’ll explain:

• what the pass includes
• how the booking system works
• how much you can realistically save
• and whether it’s the best choice for your London itinerary

By the end of this guide, you’ll know exactly who the Merlin Magical Pass is best for and when another London pass might be a better option.

What is Merlin’s Magical London Pass ?

The Merlin Magical Pass London is a multi-attraction ticket that gives visitors access to five of the most popular Merlin Entertainments attractions in London with a single booking.

The pass includes entry to:

• The London Eye
• Madame Tussauds London
• SEA LIFE London Aquarium
• Shrek’s Adventure! London
• The London Dungeon

Instead of purchasing separate tickets for each attraction, the Merlin Pass bundles them into one combined ticket, which can help visitors save money while simplifying their itinerary. With the Merlin Pass, you can save up to 68% compared with buying individual tickets, exclusive perks, and the flexibility to explore at your own pace.

This London multi-attraction pass is particularly popular with families and first-time visitors who want to experience several of the city’s top attractions without managing multiple bookings.

How much is the Merlin Magical Pass in 2026 ?

The price of the Merlin Magical Pass London depends on the options you select when booking.

The standard pass gives access to 5 attractions, while an optional upgrade allows you to add a Hop-on Hop-off sightseeing bus tour operated by Big Bus.

🎟️ Option 1: Attractions Only :

This is the most popular option and includes access to the five Merlin attractions.

• Adults (16+): £59
• Children (5–15): £53
• Infants (under 5): Free
• Check availability here >>

🚌 Option 2: Attractions + Hop-On Hop-Off Bus (Big Bus)

You can also add a Big Bus sightseeing tour for a small additional fee.

• Adults (16+): £69
• Children (5–15): £62
• Infants (under 5): Free
• Check availability here >>

💡Important tip about the Merlin Pass price

One thing many travelers don’t realize is that the lowest price for the Merlin Magical Pass is not always available on third-party ticket websites.

Platforms like GetYourGuide or Tiqets often only sell the peak-season version of the pass, which can be more expensive.

For most dates throughout the year, the best price (£59) is available directly on the official London Eye website (click here to see last price), which is part of the Merlin Entertainments group.

Ready to plan your trip? Choose your dates and lock in your savings >>

Here’s a detailed breakdown of the Merlin Magical Pass prices for 2026:

How long is the Merlin Magical Pass London valid?

One of the main advantages of the Merlin Magical Pass London is its flexible validity period.

Once you visit your first attraction, the pass remains valid for 90 days, giving you plenty of time to visit the remaining attractions included in the pass.

When purchasing the ticket, you must select a date and time slot for your first attraction, which is usually either the London Eye or Madame Tussauds London. This first booking activates your pass.

After your first visit, you can book the other attractions through the Merlin booking portal, where you can select time slots that fit your schedule.

Another helpful feature is that the Merlin system allows you to modify your reservations up to five times, which gives travelers a lot of flexibility if their plans change.

How does the Merlin Pass work ? (where to buy it)

Purchasing the Merlin Magical Pass London is quick, easy, and entirely online.

Follow these steps to book your Merlin Pass London:

1. Visit the official London Eye website: Simply click this link to access the official provider of the Merlin Magical Pass London.
2. Select your pass:  Choose the version of the pass that suits your trip (with or without the Hop-on Hop-off bus option) and select the date and time for your first attraction.
3. Add to cart and checkout: Add the London multi-attraction pass to your cart (see on this page), enter your details, and complete your secure online payment.
4. Receive confirmation: After purchase, you’ll receive a confirmation email with your digital tickets and QR code.
5. Activate your pass: Your Merlin Pass London becomes active when you scan the QR code at your first attraction.
6. Book the remaining attractions: After your first visit, you can easily reserve time slots for the other attractions through the Merlin Booking Portal.
7. Enjoy 90 Days of Flexibility: From the moment you visit your first attraction, you have 90 days to use the remaining experiences included in the pass.

Merlin Pass London attractions: what’s included?

The Merlin Magical Pass London (also known as the Multi Attraction Pass London or Big City Saver London) allows visitors to bundle several popular Merlin attractions into a single ticket.

Depending on the option you choose when booking, you can combine the London Eye with up to four additional attractions, allowing you to build a sightseeing experience that fits your itinerary and budget.

This flexibility makes the Merlin Pass London particularly appealing for visitors who want to include several of the city’s most famous attractions in one convenient booking. Here are the main Merlin Pass London attractions included in the pass:

London Eye (included with the Merlin Pass)

The London Eye is the main attraction included in the Merlin Magical Pass London and one of the most famous landmarks in the city.

Located on the South Bank of the River Thames, this giant observation wheel offers panoramic views over central London from its glass capsules. During the 30-minute rotation, visitors can see iconic landmarks such as Big Ben, the Houses of Parliament, Westminster Abbey, St Paul’s Cathedral, and The Shard.

On clear days, visibility can extend for up to 40 miles, making the London Eye one of the best viewpoints in the city. By the way, there are plenty of free rooftop views in London you can enjoy.

With the Merlin Pass London, visitors must reserve a time slot for the London Eye in advance, which guarantees entry on the selected date and helps avoid long ticket-desk queues.

Because of its popularity, the London Eye is often considered the highlight of the Merlin Pass London attractions, especially for first-time visitors to the city.

Madame Tussauds London

Madame Tussauds London is one of the most famous wax museums in the world and another major attraction included in the Merlin Magical Pass London.

Located near Baker Street, the attraction allows visitors to get up close to incredibly realistic wax figures of celebrities, athletes, movie characters, and historical icons.

The collection includes figures such as Queen Elizabeth II, David Beckham, Marvel superheroes, and international film stars, making it one of the most popular attractions for photos and interactive experiences.

Madame Tussauds is especially popular with families and first-time visitors because it combines entertainment, pop culture, and immersive exhibits in one location.

With the Merlin Pass London, you can reserve your entry time in advance through the Merlin booking portal, making it easier to plan your visit and avoid ticket desk queues.

SEA LIFE London Aquarium

The SEA LIFE London Aquarium is another attraction included in the Merlin Magical Pass London, located just a short walk from the London Eye on the South Bank.

This large aquarium is home to hundreds of marine species, including sharks, rays, jellyfish, penguins, and tropical fish. Visitors explore a series of themed zones and underwater tunnels that allow them to observe sea creatures from unique perspectives.

One of the highlights of the visit is the glass ocean tunnel, where sharks and rays swim above your head while you walk through the exhibit.

The SEA LIFE aquarium is especially popular with families and younger visitors, making it one of the most family-friendly attractions included in the Merlin Pass London attractions list.

As with the other attractions in the pass, you will need to reserve a time slot in advance through the Merlin booking portal before your visit.

Shrek’s Adventure! London

Shrek’s Adventure! London is an interactive attraction inspired by the popular DreamWorks animated films.

Visitors are transported to the fictional world of Far Far Away, where they interact with live actors and explore themed sets featuring characters from the Shrek universe.

The experience combines storytelling, special effects, and interactive scenes, making it especially enjoyable for families with younger children.

The London Dungeon

The London Dungeon is an immersive attraction that recreates some of the most famous and terrifying moments in London’s history.

Through live actors, detailed sets, and special effects, visitors experience stories such as Jack the Ripper, the Great Fire of London, and medieval torture chambers.

The experience combines history, dark humor, and theatrical performances, making it one of the most unique attractions included in the Merlin Pass.

Pros of the Merlin Pass London 👍

• Advance time-slot reservations : The Merlin booking system allows you to pre-book time slots for each attraction, which makes planning your day much easier. This is especially useful during busy periods when attractions like the London Eye or Madame Tussauds can get crowded.
• One single pass for multiple attractions : Instead of purchasing separate tickets, the Merlin Pass London bundles several popular attractions into one booking, making your itinerary easier to manage.
• Significant cost savings : If you plan to visit several of the included attractions, the pass can reduce the total price considerably compared with buying individual tickets.
• Optional Hop-on Hop-off bus upgrade : When booking the pass, you can add a London hop-on hop-off bus sightseeing tour for £10 extra, allowing you to combine the attractions with a city tour.
  

Cons of the Merlin Pass London 👎

• Limited number of attractions : The pass only includes 5 attractions, all operated by Merlin Entertainments. If you want to visit historical landmarks, museums, or other major sites in London, you’ll need to purchase separate tickets.
• No public transportation included : Unlike some other London sightseeing passes, the Merlin Pass London does not include public transport. You’ll still need an Oyster card or a travel card to get around the city.

Is the Merlin Magical Pass London worth it?

Whether the Merlin Magical Pass London is worth buying mainly depends on how many of the included attractions you plan to visit.

If your itinerary already includes several of the Merlin attractions, especially the London Eye and Madame Tussauds, the pass can offer significant savings compared with buying individual tickets.

However, if you only plan to visit one or two attractions, the price advantage becomes much smaller.

The easiest way to evaluate whether the Merlin Magical Pass London is worth it is to compare the pass price with the cost of buying each attraction ticket individually.

Here are the approximate prices for standard entry tickets in 2026:

• London Eye: £39
• Madame Tussauds London: £39
• SEA LIFE London Aquarium: £39
• The London Dungeon: £35
• Shrek’s Adventure! London: £32

Total price of individual tickets: £184 per person.

Merlin Magical Pass London price: £59 (check last price on this page)

👉 This means you can save up to £125 compared with buying the tickets separately.

Conclusion: The Merlin Pass London already becomes worth it if you plan to visit at least 2 attractions. For travelers planning to visit three or more attractions, the Merlin Magical Pass London is usually one of the cheapest sightseeing tickets available in London.

Merlin Magical Pass London vs other London attraction passes

The Merlin Magical Pass London offers a budget-friendly way to visit some of London’s most iconic, and typically expensive, attractions. It is designed with flexibility in mind, allowing visitors to tailor their experience based on their interests and travel style.

Customisable options for more flexibility

Not a fan of aquariums? No problem. You can choose to visit 4 of the 5 included attractions, ensuring you only pay for the attractions you actually want to visit.

While you’ll save slightly less if you skip one attraction, this flexibility means you’re not stuck using a ticket for something that doesn’t interest you.

Optional upgrades for additional experiences

If you want to enhance your visit, the pass also allows you to add optional upgrades such as:

• Thames River Cruise: Add this scenic experience to enjoy unique views of London from the River Thames.
• London Eye Upgrades: You can upgrade your London Eye experience with options such as champagne capsules or fast-track entry.

These add-ons can make the pass especially appealing for first-time visitors and families traveling with kids, combining convenience with memorable experiences.

Comparison table of London Sightseeing Passes

Who is the Merlin Pass London best for?

Best for families and first-time visitors

The Merlin Pass London is particularly popular with families visiting London for the first time.

The pass includes several attractions that are entertaining and easy to visit, such as the London Eye, Madame Tussauds, SEA LIFE London Aquarium, and Shrek’s Adventure!. These experiences are designed to appeal to a wide audience and are especially enjoyable for children.

Because everything is booked through the same system, the pass also makes planning a family itinerary much simpler.

For travelers who like pre-planned itineraries

The Merlin Pass is also a good option for visitors who prefer having a structured itinerary.

Since you can reserve time slots for each attraction in advance, it becomes easier to organize your sightseeing schedule and avoid last-minute ticket purchases.

For travelers who like knowing exactly what they will do each day, the Merlin booking system helps keep the visit organized and predictable.

Who might want to look elsewhere?

While the Merlin Pass works well for its intended audience, it might not suit everyone. Here’s why:

• Limited Attractions: If you’re more interested in historical landmarks, galleries, or museums, this pass won’t cover those experiences. In this case, options like the National Art Pass or a more comprehensive city pass might be a better fit.
• No Transportation Options: Unlike some other London city passes, the Merlin Pass doesn’t include public transport, which can be incredibly useful for navigating London’s vast cityscape.
• Not for Everyone’s Taste: If aquariums or wax museums aren’t your thing, some of the included attractions may not appeal, making the pass feel less valuable.

Alternatives if you want more attractions

For travelers who want more variety or customization, the London Explorer Pass or the London Pass offer a broader range of attractions and more flexibility in crafting your itinerary. 

These alternatives may better suit visitors who have been to London before or prefer to focus on off-the-beaten-path experiences. This is especially true if you are more into historical buildings, galleries and museums. Then I’ll recommend the National Art Pass.

Is the Merlin Annual Pass the same as the Merlin 5-in-1 Pass ?

It’s easy to confuse the Merlin Annual Pass with the Merlin Magical London 5-in-1 Pass, but they’re designed for different audiences and purposes.

The Merlin 5-in-1 Pass is tailored for visitors to London, offering access to 5 of the city’s most iconic attractions. 

On the other hand, the Merlin Annual Pass, sometimes referred to as the Merlin Pass UK, is geared toward UK residents or frequent visitors to the United Kingdom. This pass provides year-round access to a vast array of Merlin Entertainments attractions across the country.

With over 30 top attractions nationwide, the Merlin Annual Pass unlocks access to a wide range of experiences. Here are just a few highlights:

• Thorpe Park: A thrilling theme park for adrenaline junkies.
• Alton Towers: A family-friendly resort featuring roller coasters and immersive attractions.
• Legoland Windsor: Perfect for kids and LEGO enthusiasts.
• Sea Life Centres: Located throughout the UK, showcasing marine life.
• Warwick Castle: A historic castle with interactive exhibits and live shows.

Merlin Annual Pass prices start at £139 (see last prices of this page) for an Essential Merlin Annual Pass per adult.

Platinum adult annual passes cost £299 per adult, which includes free parking, priority entry, and other exclusive perks.

You can read my Merlin Annual Pass review on this page.

FAQs – Merlin Magical 5-in-1 Pass

What is included in The Merlin Magical Pass London

The Merlin Magical Pass London includes entry to five attractions: the London Eye, Madame Tussauds London, SEA LIFE London Aquarium, Shrek’s Adventure! and the London Dungeon

Can you visit the Merlin Pass attractions on the same day?

Yes. It is possible to visit several attractions on the same day if the reserved time slots are compatible. Some attractions located close to each other such as the London Eye, SEA LIFE London Aquarium, and the London Dungeon can easily be combined in a single day. However, most visitors prefer to spread their visits over two or three days to enjoy the experiences at a more relaxed pace.

Does the Merlin Pass London include skip-the-line access?

The pass does not include a traditional skip-the-line ticket, but it allows you to reserve time slots in advance, which helps you avoid waiting at ticket desks.

Does the Merlin Magical Pass London include the London Eye?

Yes. The London Eye is included in the Merlin Magical Pass London. You must select a date and time slot for the London Eye when booking your pass, and this visit will activate the pass.

What is the Merlin Family Pass?

The Merlin Family Pass is a version of the Merlin Annual Pass designed to offer savings for families. Pricing is significantly reduced. Premium Pass cost £189 per adult and Standard Pass cost £139 per adult. A family must consist of at least three people, with a maximum of three adults (ages 12+). This is a fantastic option for frequent UK travelers or residents looking to enjoy Merlin attractions throughout the year.