Is the London Pass Worth It​ ? Should You Get It ? My 2024 Review

Looking for an honest London Pass review from a seasoned traveler who’s actually put it to the test? You’re in the right place!

If you’re wondering “is the London Pass worth it?” and planning a trip to London, this guide will help you make the most of your budget while visiting as many top attractions as possible. The London Pass could be exactly what you need.

After trying out all the major city passes in London, I can confidently say that the London Pass stands out, offering access to over 95 iconic attractions and being incredibly easy to use. The best part? It lets you skip the lines and save a lot on individual tickets.

Whether it’s your first time in London or you’re coming back to explore more, this pass will make your visit smoother and more enjoyable. In this article, I’ll provide a thorough London Pass review to help you decide if it’s right for you. 

And as a bonus, I’ve included a sample itinerary at the end to help you get the most out of your pass!

What is the London Pass ?

The London Pass is a must-have for any visitor, granting access to over 95 of London’s top attractions.

With options for 1 to 10 consecutive days, you can explore as many iconic sites as you want within your chosen timeframe.

Best of all, it’s 100% digital. Just download it to your smartphone, and you’re all set to discover the city with zero hassle. Additionally, the London Pass guidebook, available through the Go City app, provides detailed descriptions of attractions and important logistical information.

Validity of the London Pass

Once activated at your first attraction, the London Pass is valid for the number of consecutive days you’ve selected (from 1 to 10 days). 

Keep in mind that the pass is based on calendar days—so if you activate it later in the day, that still counts as a full day. For maximum value, it’s best to start early in the morning.

This city pass lets you explore London at your own pace, giving you the flexibility to manage your time while seeing as much as possible. Be sure to check attraction opening hours to plan your days effectively.

Plus, with free cancellation for unused passes up to 90 days after purchase, you can plan your trip with total peace of mind!

How Much Is the London Pass in 2024?

The London Pass price varies depending on how many days you choose to use it, so be sure to check the official website for the latest prices.

In 2024, London Pass prices (check last price on this page) start at £114 for a 1-day pass and go up to £289 for a 10-day pass.

This pass offers great value if you’re planning to visit several of London’s major attractions, where individual ticket prices can be quite steep. 

The longer your pass duration, the lower the cost per day, making the London Pass an even smarter choice for extended stays.

Here’s a detailed breakdown of the London Pass prices for 2024:

Where to Buy the London Pass? Which Website?

Buying your London Pass online is quick, easy, and secure. Here’s how to do it:

1. Visit the official London Pass website by clicking on this link.
2. Select the number of days you’d like your London pass to be valid (from 1 to 10 days).
3. Add the city pass to your cart (using this link), fill in your details, and complete the online payment (100% secure).
4. After purchase, you’ll receive an email with your digital pass.
5. Download the London Pass app for easy access to your reservation details and visit tickets right from your smartphone.
6. Activate your London Pass by simply scanning the QR code on your phone at your first attraction.

With these simple steps, you’re ready to explore London hassle-free!

95+ Attractions Included & Key Features of the London Pass

What is included in the London Pass? 

The London Pass grants you access to over 95 attractions across London. Additionally, it includes a handy guide offering key information such as opening hours and the best ways to get to the main attractions. This guide helps you plan your days effectively, ensuring you make the most of your stay without wasting time.

Top attractions list

Here’s a preview of the main attractions (find the full list here):

• Tower of London: Entry ticket + 10% discount at the souvenir shop
• London Eye: Standard entry ticket (check details here)
• Tower Bridge: Panoramic access
• Westminster Abbey: Fast-track entry with a multimedia video guide
• Buckingham Palace: Close-up access to the Changing of the Guard with an expert guide
• St. Paul’s Cathedral: Ticket with a free audio guide
• The View from The Shard: Access to levels 68, 69, and the Skydeck on the 72nd floor + £5 credit at the gift shop
• Kensington Palace: Entry with 10% off at the palace café
• London Zoo: Entry ticket with a free app guide
• Madame Tussauds London: Standard entry

Additional Services Included

• Themed guided tours (Pub Tour, Icons Tour, Brit Music Tour)
• Culinary experiences (wine tasting, cooking classes)
• Themed scavenger hunt tours in London (Sherlock Escape Game)
• Day trips (e.g., Windsor Castle)
• Day bike rentals

Transportation Options

• Hop-on Hop-off bus: 24-hour access
• Thames River Cruise with Uberboat: Explore the city from the river (more info here)
• Hop-on Hop-off bus in Windsor: Includes a free audio guide

Analyzing the value of the London Pass

Wondering if the London Pass lives up to the hype? Let’s dive into the strengths and limitations of this popular city pass to see if it delivers on its promise of value.

London Pass Pros

Here are the main advantages of the London Pass:

• Skip the lines: Enjoy fast-track access to many top attractions, saving valuable time at popular sites like the Tower of London and Westminster Abbey.
• Save on ticket prices: The pass offers significant savings compared to buying individual tickets, especially for high-cost attractions like The Shard or London Zoo.
• 100% digital: Easily accessible from your smartphone, the pass eliminates the hassle of printing or losing physical tickets.
• All-in-one convenience: No need to juggle multiple bookings or tickets—everything is streamlined into a single pass.
• Variety of activities: Beyond museums and monuments, the pass includes unique experiences like river cruises, themed guided tours, and culinary adventures.

London Pass Cons

That said, the London Pass has a few limitations:

• Pricey for shorter trips: The pass can be expensive, making it more worthwhile if you’re visiting for more than 3 days.
• Advance booking required: Some attractions, like the London Eye or The View from The Shard, require reservations even with the pass (easily managed through the app).
• Tourist-heavy attractions: If you’re not into the most popular tourist spots, some of the included attractions may not appeal to you.
• No public transport: The pass doesn’t cover public transportation, so you won’t have access to the Tube or the Oyster Card.
• Limited Hop-on Hop-off bus: The bus service is restricted to 24 hours, which might feel too short for longer stays.

Why choose the London Pass over other London City Passes?

Easy to use and 100% digital experience.

With the London Pass, say goodbye to the hassle of printing tickets or picking up a physical pass.

Everything is seamlessly managed through a smartphone app, which serves as your all-in-one ticket for every attraction. 

The London Pass app also allows you to easily reserve time slots for certain venues, making trip planning stress-free.

Save Money as you Explore London

The London Pass offers significant savings on sightseeing, especially if you plan your itinerary wisely.

For example, if in one day you visit the Tower of London, The View from The Shard, St. Paul’s Cathedral, the London Eye, and take a trip on the Uber Boat, you’d normally spend between £150 and £167 buying individual tickets.

With a 1-day London Pass, you’ll save between £36 and £53. 

And the savings increase even further when you opt for a multi-day pass, as the daily cost drops substantially.

Access to 95+ Attractions Across London

The London Pass unlocks access to over 95 attractions (see the full list here), from historic landmarks to fun experiences like Thames cruises and culinary tours.

Whether you’re traveling solo, as a couple, or with family, the pass is ideal for all types of trips.

Kids will love destinations like London Zoo and Madame Tussauds, while history enthusiasts can explore iconic sites such as the Tower of London and Westminster Abbey. With so much to see, there’s truly something for everyone!

Comparative table on Passes in London

Is the London Pass Worth It? Why I Recommend It for Visiting London

So, is the London Pass worth it? 

Absolutely—especially if you’re looking to maximize your London experience. 

After trying it myself, I believe the London Pass is the best option for discovering the city’s top attractions, particularly if you’re staying for more than three days. Here’s why:

Who will benefit most from the London Pass?

• Tourists who love major attractions: If your goal is to visit London’s most iconic landmarks, like the Tower of London, Westminster Abbey, or The Shard, the London Pass will save you both time and money. These popular sites typically come with steep ticket prices, so the pass offers excellent value by bundling them together. Plus, you get fast-track entry at many locations, so you can skip the long lines and spend more time enjoying the city.
• Families: If you’re traveling with family, the London Pass makes ticket management a breeze. Each family member can have their own pass on their smartphone, which means you won’t need to worry about juggling individual tickets. Even better, children under 16 get discounted passes, which can lead to significant savings on a family trip.
• Convenience seekers: The London Pass offers unmatched convenience. With all your tickets centralized in one app (check details here), you’ll skip the hassle of multiple bookings and avoid the need to carry cash or buy tickets on the spot. Just scan your pass at each attraction and you’re good to go!

Make the most of your time

To get the best value from the London Pass, planning is key. If you opt for the 1-3 day pass, you’ll need to visit at least three attractions per day to break even. 

However, with longer passes—like the 6-day or 10-day options—you’ll have more flexibility to explore at a slower pace. 

For example, with the 10-day pass, the cost per day is just £28.90, easily covering the entry fee of a major attraction each day, meaning you’ll still save money even if you take it slow.

Who might want to skip the London Pass?

While the London Pass offers incredible value for many, it may not be the best fit for every traveler:

• Leisurely travelers: If your travel style is more relaxed and you only plan to visit a couple of attractions per day, the pass might not give you the best return on investment. In this case, a multi-day pass might still work, or you could choose to pay for individual tickets.
• Those seeking local, off-the-beaten-path experiences: If you’re more interested in living like a local and exploring hidden gems rather than the major tourist spots, the London Pass might not align with your travel goals. Most of the attractions covered are well-known landmarks and popular with tourists, so if you’re looking for more unique, low-key experiences, the pass might not be ideal.

Tips for getting the most value

To get the most value out of your London Pass, consider the following tips:

• Plan your itinerary in advance: Ensure you visit the most expensive attractions first to maximize your savings.
• Group your sightseeing by location: This saves time and money on transportation.
• Use the London Pass app: The app helps you plan your itinerary, make reservations, and navigate the city efficiently.
• Take advantage of fast-track entry: Save time at popular attractions by using the fast-track entry option.
• Consider purchasing a longer pass duration: The longer the pass, the lower the daily cost, allowing you to explore more attractions at a better value.

By following these tips, you can make the most of your London Pass and enjoy a hassle-free, cost-effective sightseeing experience in London.

Sample Itinerary: How to maximize the London Pass in 3 Days

To help you get the best value from your 3-day London Pass, here’s a suggested itinerary that covers some of the city’s top attractions:

• Day 1: Tower of London (£34.8), Westminster Abbey (£29), London Eye (£45), Hop-On Hop-Off Bus (£37)
• Day 2: Thames Cruise with Uber Boat (£24.6), The View from The Shard (£37), St. Paul’s Cathedral (£25)
• Day 3: Madame Tussauds (£45), London Zoo (£41.8), Kensington Palace (£24)

By following this itinerary, you’ll experience many of London’s iconic sights while making the most of your pass. In this example, you would spend £184 instead of £343.2—saving an impressive £159.2!

For even more itinerary ideas, you can explore the official London Pass website (check link here) and customize your plan by selecting the number of days for your All-Inclusive Pass.

FAQ About the London Pass

Do I need to book visits in advance with the London Pass?

Yes, some attractions do require advance reservations. If so, all the necessary details will be provided on the attraction’s booking page, available on both the website and the app. Make sure to check this information ahead of time so you don’t miss out. Please note that booking with your pass number will not activate your pass.

How many attractions can I visit with the London Pass?

The number of attractions you can visit depends on the length of your pass. With the London Pass, you can visit as many attractions as you like within your selected time frame (from 1 to 10 consecutive days). To get the most value, it’s a good idea to plan your days carefully.

Can I change the dates of my London Pass?

The London Pass doesn’t have set dates until it’s activated, which happens when you visit your first attraction. If you need to modify your order before activation, you can reach out to customer service to explore available options.

How do I register my London Pass in the app?

To register your London Pass, simply download the Go City app for free on your Apple or Android device. Follow the instructions in your confirmation email to sync your pass with the app. Once it’s registered, your pass will be ready to scan at the entrance of each attraction.

Does the London Pass include an Oyster Card?

No, the London Pass does not include an Oyster Card.

How do I contact the London Pass team?

If you have any questions or issues that aren’t covered in their FAQ, you can contact them through their Chatbot, located at the bottom of the FAQ page on their website. This is the quickest and most efficient way to get help and resolve your concerns.

London Pass review : Final recommendation

If you’re planning a trip to London, I highly recommend choosing a tourist pass to get the most out of your visit while saving a significant amount of money.

In my experience, the London Pass stands out for its many advantages, ease of use, and flexibility. It’s a must-have for any visitor—100% approved!

Be sure to check out my comparison article on the different London passes to get a comprehensive overview of the options and find the one that best suits your travel plans.