Is the London Digital Pass Worth It​ ? Review of the London City Card by Tiqets

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Looking for a detailed review of the London Digital Pass by Tiqets, also known as the London City Card? You’ve come to the right place! 

After comparing all the major pass options for London, I’ve created this complete guide to the London Digital Pass, an ideal choice for travelers who want a simple, flexible way to experience the city’s must-see sights.

With the London City Card, you can explore iconic landmarks like the Tower of London and enjoy stunning views from the London Eye—all with one convenient, fully digital pass. Practical, affordable, and 100% mobile-friendly, this pass makes sightseeing in London completely stress-free.

So, is the London Digital Pass worth it ? I’ll break down how it works and when it’s the perfect fit for your London adventure.

What is the London Digital Pass ?

The London Digital Pass by Tiqets is an easy-to-use, fully digital London city card that grants access to several of London’s top attractions. 

Once purchased, your London City Card is instantly activated and ready to go—just pull up your tickets on your smartphone and start exploring without delay.

Validity period of the London City Card

With the London Digital Pass, you have complete flexibility to set your visit times during online booking. 

Simply choose your preferred dates for each attraction, allowing you to explore London at your own pace without being restricted by a set validity period.

How much does the London Digital Pass cost ?

The price of the London Digital Pass varies by age group (check the latest rates here), with options for every traveler. 

Current prices range from : 

• £16 for children under 2
• to £99 for adults aged 16 and up

This cost covers entry to four popular attractions, making it a smart choice for short visits and offering savings over individual ticket prices. 

Plus, with the London Digital Pass, you get an exclusive 10% discount on additional attractions throughout London, valid on the Tiqets website.

Here’s a quick look at the London Digital Pass pricing for adults and children in 2025:

Where to buy the London Digital Pass?

Buying the London Digital Pass is quick and easy! Just follow these steps:

1. Visit the official Tiqets website: Use this link to get started.
2. Select your pass: Choose the London Digital Pass and review the included attractions to ensure it’s the right fit.
3. Choose your dates: Select the dates for each attraction (complete this step on this page).
4. Complete the secure payment: Enter your details and confirm your purchase.
5. Download to your smartphone: After purchase, you’ll receive an email with your digital pass—just pull it up on your phone!
6. Use the Tiqets mobile app: The app gives you practical info, lets you manage bookings, and helps you plan your visits, all without needing a single printout.

Attractions included in the London Digital Pass

The London Digital Pass gives you access to 4 main attractions and services, offering unique perspectives on the city:

• Tower of London – Entry ticket valued at £35
• The London Eye – Standard ticket valued at £42
• Hop-on Hop-off Thames River Cruise or a 2-hour Tootbus panoramic bus tour – Valued at £25 (more details on this page)
• Audio Guide App – An immersive self-guided walking tour focusing on Royal London

Pros of the London City Card by Tiqets

• All-in-One Convenience: Combines all your tickets in one pass, making trip planning a breeze.
• Instant Savings: Save €15 (about 11%) compared to standard ticket prices.
• 100% Digital: No printing required—everything is accessible right on your smartphone.
• Simplified Access: All tickets are in one pass, so there’s no need to make separate purchases.
• Great Variety: Includes top experiences like the Tower of London, the London Eye, a scenic Thames cruise, and an interactive audio guide to enrich your visit.

Cons of the London Digital Pass

• No Skip-the-Line Entry: Queues may still be required at some attractions.
• Limited Attractions: The pass covers only 4 main attractions.
• No Public Transport Access: This pass doesn’t include public transportation, such as the Oyster Card.
• 24-Hour Limit for River Cruise: The Thames Hop-on Hop-off cruise is only valid for a single day.

Why choose this London City Card over other London Passes?

Easy to use with its all-in-one app

The London Digital Pass is incredibly user-friendly with its all-in-one, fully digital app. 

Say goodbye to printing paper tickets—everything is seamlessly managed in the Tiqets app, which consolidates your tickets and reservations for each attraction. 

In just a few taps, you can plan your schedule and access all the practical details, making sightseeing in London as smooth as possible.

Perfect for a short 1- or 2-day visit to London

For a quick trip, whether solo, as a couple, or with family, this London City Card by Tiqets is an excellent choice. 

Covering just 4 major attractions, it lets you enjoy diverse highlights of London without overwhelming your itinerary or budget. 

It’s the ideal option for visitors wanting a rich taste of the city in a short time.

Comparative table on City Passes in London

What does the 10% discount cover ?

Here’s an example of the savings you can make on additional attraction with the London City Card 10% offer

• View from the Shard – usually £34, get access for just £30.6
• Madame Tussauds – usually £32, get access for just £29
• Westminster Abbey – online prices usually £30, get access for £27
• St Paul’s Cathedral – usually £25, get access for £22.5

My London Digital Pass by Tiqets review and when it’s worth it

In my opinion, the London Digital Pass (check the latest price here) is an excellent choice for first-time visitors or anyone looking to make the most of a short stay in London. 

It’s a solid deal, saving you around £12 on individual tickets (£42 for the London Eye, £35 for the Tower of London, £25 for the cruise or £31,49 for the bus tour).

Having all your tickets conveniently on your smartphone streamlines planning and saves you valuable time. However, if you’re staying in London for more than three days or plan to visit a wider variety of attractions, a more comprehensive pass might be a better choice to truly experience all that London has to offer. In that case, consider options like the London Pass or the London Explorer Pass.